Big Things, Small Batches: Introducing Troyberry

Something’s been growing around here.
And no, it’s not just the strawberries.

We’re excited (and maybe slightly bewildered) to introduce Troyberry — our in-house apparel line, designed, printed, and emotionally supported right here in Miami County.

Troyberry is soft. It’s local. It’s weird in the way small towns are weird: full of charm, side-eye humor, and a deep affection for hand-printed T-shirts. Think vintage fairgrounds energy, front porch nostalgia, and a splash of “Wait, is this ironic?” (Answer: it doesn’t matter, you look great.)

This isn’t a massive rebrand. Sqege is still your go-to for custom screen printing and embroidery. We’re still slinging ink the old-fashioned way — by hand, on manual presses, one shirt at a time. But we wanted to carve out a little corner for something more playful, more personal, and — frankly — more strawberry-flavored.

Troyberry is a love letter to the 937.
It’s for people who remember Troy’s Strawberry Festival before it got “efficient.” For folks who wave at tractors, know their ice cream spots, and still believe in county fair energy. It’s small-batch, limited edition, and proudly not mass-produced. When a Troyberry design’s gone, it’s gone — kind of like a ripe berry at a crowded roadside stand.

So yeah. Big things are happening.
They just happen to come in the form of delightfully soft T-shirts.

Thanks for being part of it.
Stay tuned. Stay sweet.
And as always — keep it freshly printed.